MASCOTTESTUDIO

When a company considers creating a mascot, the first question is almost always the same: “ How much does it cost? ” It’s a legitimate question, and there are several ways to answer it. In fact, there is a common practice across creative industries: payment through royalties on sales, or a hybrid model that combines a lower upfront fee with a percentage of the results. It may sound like an unusual proposal, but it isn’t at all.In film, publishing, and character licensing, th

Japan is perhaps the ideal habitat for mascots.We already know that its comics culture is highly developed, with Japanese creators exporting their work and captivating audiences worldwide. What few people realize, however, is that this passion for fictional characters (and stories) extends deeply into everyday life. There is a mascot for everything. Merchandise, transportation, credit cards—and, of course… entire cities. In Japan, there is a type of mascot known as yuru-chara

MILO & TINA The Milano–Cortina 2026 Winter Olympics have just kicked off—and among all the sports, one truly stands out: sofa-side criticism! As we all know, big events always split public opinion.It ’s perfectly normal to disagree about the opening ceremony, a particular guest, the choreography, the costumes, and so on… But I think it’s hard to find anything negative to say about the work done on the mascots—and we should be proud of it! They are Milo and Tina —two stoats (e

I’d like to share my experience working with MH Material Handling , an Italian excellence in industrial conveyor belts and material-handling solutions. Of course, we’re talking about a niche field. https://www.mhmaterialhandling.com/ MH wanted a mascot that could make the brand instantly recognizable and help it stand out from competitors. We kept the collaboration lean and moved quickly from kickoff to final delivery. Here are the main steps of the project. Concept I starte

2025 was a year full of events, each with its own mascot. Today I want to focus on Yuriito , the spokesperson for the Deaflympics since 2013. When we talk about mascots, it’s easy to end up talking about Japan. In fact, Yuriito is a yuru-kyara —one of those mascots used to promote the image of cities, prefectures, and events. yurito mascot tokyo What does it represent? A Yurikamome seagull—that’s what the common gull is called in Tokyo, and they even named a metro line aft

Her name is Europa , after the mythological figure, and she was created to represent our continent and our political union at Expo 2025 in Osaka , where she meets Japan’s official mascot.Accompanying her on this journey is the mascot representing Italy , appearing in a series of photos alongside other characters from around the world.Yes, of course, there is also a walking physical version , in addition to various plush toys and gadgets. Personally, I find the idea of an offi

What are the advantages of mascots? Let’s start with a basic premise: marketing concerns everyone.Businesses, public institutions, museums, events, organizations — from local to global, they’re all in the same boat when it comes to attracting attention and engaging the public. Marketing is a battlefield where no punch is spared, and the quest to stand out never ends. Among the many tools available, mascots stand out.They may seem like an old-school strategy, but their strengt