Paying for a mascot through royalties: when and why it benefits everyone
When a company considers creating a mascot, the first question is almost always the same: “ How much does it cost? ” It’s a legitimate question, and there are several ways to answer it. In fact, there is a common practice across creative industries: payment through royalties on sales, or a hybrid model that combines a lower upfront fee with a percentage of the results. It may sound like an unusual proposal, but it isn’t at all.In film, publishing, and character licensing, th
Valentino Spadoni
Yuru-chara: the Japanese mascots that move billions
Japan is perhaps the ideal habitat for mascots.We already know that its comics culture is highly developed, with Japanese creators exporting their work and captivating audiences worldwide. What few people realize, however, is that this passion for fictional characters (and stories) extends deeply into everyday life. There is a mascot for everything. Merchandise, transportation, credit cards—and, of course… entire cities. In Japan, there is a type of mascot known as yuru-chara
Valentino Spadoni
Milano–Cortina 2026 Winter Olympics
MILO & TINA The Milano–Cortina 2026 Winter Olympics have just kicked off—and among all the sports, one truly stands out: sofa-side criticism! As we all know, big events always split public opinion.It ’s perfectly normal to disagree about the opening ceremony, a particular guest, the choreography, the costumes, and so on… But I think it’s hard to find anything negative to say about the work done on the mascots—and we should be proud of it! They are Milo and Tina —two stoats (e
Valentino Spadoni